New Creative Inspires a Financial Wake-Up Call by Asking Consumers the Powerful Question of “Who Are You Responsible For?”
RADNOR, Pa.--(BUSINESS WIRE)--Lincoln Financial Group (NYSE:LNC) announced today that it has launched the newest evolution of its “Responsibility of Love” advertising campaign, which creates a financial wake-up call by asking “Who are you responsible for?” This one simple, yet powerful question taps into the hearts and minds of consumers, inspiring them to consider if they have done everything possible to plan for and protect the financial futures of those they love the most.
Holly Fair
Lincoln Financial Group
484-583-1632
Holly.fair@lfg.com
or
Gabrielle N. Simpson
FCB New York
+1 (212) 885-3130
gabrielle.simpson@fcb.com
@lincolnfingroup launches newest evolution of its emotionally compelling "Responsibility of Love" #advertising campaign.
